As a restaurant owner, you’re always looking for new ways to increase sales. Maybe you’ve offered a few specials, or sent out discounts via your social media channels. But what about expanding restaurant hours?
If you’d like to take your revenue to the next level, you might want to consider keeping your kitchen open for a few more hours. Diners don’t necessarily stick to a set schedule when it comes to finding delicious food. If your restaurant is closed when competitors are open, you could be missing out on revenue opportunities. Although it may take some adjustments, expanding restaurant hours can prove profitable in the long run. Here are a few ways you can expand your hours.
Happy hours are often a crowd favorite and can prove to be a key way to add a few extra hours to your operation. Happy hour typically falls in the late afternoon (between 4 p.m. to 7 p.m.). Diners looking for a small bite to eat and a few drinks after work will appreciate happy hour options that don’t break the bank. Offer specials like half-off appetizers and select drinks until regular dinner hours. It’s not uncommon for customers to stay and eat dinner after enjoying happy hour, too.
Ever heard of the fourth meal? Late-night dining is big with customers, especially after a night out at a concert or show. If you’re close to entertainment venues or sports arenas, consider extending your evening hours to cater to the after-hours crowd. Like happy hours, after-hours dining can involve an abbreviated menu with a few specials. Not many restaurants stay open past 10 p.m., so diners who know you serve food late will flock to your establishment when hunger calls later in the night.
Serving only the lunch or dinner crowd can be an effective way to take advantage of peak demand. But is it worth missing out on additional revenue? If you’re only open during the lunch rush or cater solely to the dinner crowd, consider operating during other meal times, too. If you’re hesitant about completely changing your restaurant hours, give it a trial run. Stay open for lunch or dinner for a week to see how it works out. If it’s successful, make the change permanent.