As more customers opt to have their meals delivered, restaurant managers and owners are looking for new ways to tighten up delivery operations. But in order to improve your delivery service, you have to evaluate your delivery and identify areas for growth.
There are 2 key metrics to consider when measuring the efficiency of your restaurant’s delivery efforts:
- Timeliness. Your customers love your food, but they especially love it when it’s delivered on time. Keep an eye on how much time it takes between a customer placing an order and when it actually arrives. Use Grubhub to provide accurate delivery estimates to customers and updates on their orders if there may be a delay.
- Order Accuracy. Digging into a fresh order of delivered food is like opening a present, but one wrong item can feel like receiving a gift you didn’t ask for. Do your best to double-check orders, like Lou Malnati’s Pizzeria in Chicago does between their dispatchers and their delivery drivers. Both the dispatcher and the delivery driver check each order before it goes out the door.
Want some more tips for improving your delivery timeliness and order accuracy? Give these best practices a try.
Before accepting orders:
- Reduce special requests from customers by listing all possible menu add-on options.
- Set up a separate prep area for delivery orders (if space allows).
- Update any special instructions for Grubhub drivers using the Grubhub for Restaurants platform.
- Print the order confirmation from Grubhub for Restaurants or use your own ticketing system. Grubhub’s online ordering capabilities are now integrated with leading POS systems, to help restaurant owners consolidate their delivery and takeout services with their business.
- Use the same ticket for the entire delivery process — from cooking the food to expediting and packing the order.
- Confirm the order so your customers know their food is being prepared.
Preparing delivery orders:
- Provide a status on the ticket when the item has been made.
- Read the full order to catch add-ons and special instructions.
- Label each item with Grubhub customer name and menu item.
Packing orders for delivery:
- Mark each item as “packed” after placing it in the bag.
- Pack hot and cold items separately.
- Attach the ticket to one bag and label all bags with the customer’s name.
- Seal bags securely (using tape, staples, etc.)
It’s time to get delivery right.
We get it — there’s a lot that goes into improving your delivery. Luckily, you don’t have to do it alone. Print out this handy tipsheet, Best Practices for Delivery Operations, and collaborate with your team to create and execute the right process for your delivery program.
Or, for a more in-depth look at delivery, download The Restaurateur’s Guide to Delivery.