As a kid, there was something extra special about ordering room service while on a family vacation. But as more hotels rethink their room service offerings—some have cut back menus, reduced hours, or stopped unprofitable room service operations altogether—travelers are looking beyond in-room menus to get fed.
According to data from PFK Hospitality Research, room service revenues fell 9.5 percent from 2007 to 2012. So where are travelers’ eating?
Our GrubHub analysts examined a year’s worth of orders delivered to more than 8,000 hotels across the country and uncovered that hotel takeout orders have jumped in popularity 125 percent in the last three years. Whether travelers are looking for more diverse, more affordable, or more accessible food options, it’s clear that takeout is becoming the natural alternative to traditional room service.