While a great amount of time and energy is spent perfecting the food inside, takeout packaging plays an understated but significant role in a customer’s experience with your restaurant. Ineffective or unappealing packaging is a recipe for disaster that has the potential to hurt a customer’s dining experience before they even take their first bite.
Here are four all-too-common delivery packaging mistakes you’ll want to avoid the next time you serve a customer on the go.
Oversized takeout packaging can leave a customer feeling like the portions are too small. And too much empty space gives ingredients room to slide around and mix together. By the time the food arrives at a customer’s door, the meal might be a mess that looks nothing like the dish that left your restaurant just minutes prior.
On the other hand, cramped packaging that has food spilling out at the seams is also worth avoiding. Carefully consider which types of food you package together and the size of portions before deciding on the delivery package for each menu item.
Depending on your restaurant, you may be delivering a whole host of foods to customers near and far. You may need different types of takeout packaging depending on the type of food making the trip: containers that can keep fried foods crispy, handle the grease dripping from a large pizza (and support its weight) and help sizzling fajitas stay sizzling right up to the customer’s doorstep. Also, consider investing in sturdy delivery packaging that doesn’t fall apart when it comes time to hand over a customer’s order. Regardless of how renowned the food is, no one will recommend ordering it if they spent the evening cleaning it off the floor.
No meal is complete without a customer’s favorite drink. Use tight-fitting lids to keep drinks from spilling, or better yet, substitute fountain drinks with cans and bottles that are guaranteed to seal refreshments until customers are ready to enjoy them. It might also be helpful to keep cup carriers on hand to ensure carbonated beverages aren’t tossed around during the course of the delivery, leaving customers with an unpleasant surprise.
Takeout packaging should reflect what your brand is all about. For example, an organic eatery that takes pride in sourcing fresh, local ingredients shouldn’t use oversized Styrofoam containers that have a negative impact on the environment. Instead, they should look into compostable or recyclable options.
Similarly, a high-end restaurant may opt for plastic delivery packaging that resists unappealing grease stains. In any case, choose packaging that highlights the values you want your company to be known for.