Working with a third-party delivery service still offers many opportunities to showcase your restaurant brand. In fact, delivering your food directly to diners allows you to expand your brand exposure outside the restaurant.
Keeps your restaurant top-of-mind
Ensures diners have the experience they’ve come to know and love from your restaurant
Provides brand exposure to potential new diners
When you outsource delivery, your restaurant can also benefit from:
When expanding your exposure with delivery, here are some tips to keep in mind so you’re maintaining your brand promise and integrity.
Work with a trusted partner. Your delivery service is an extension of your business.Choose a trusted delivery partner that knows the ins and outs of delivery, from menu editing capabilities to training drivers.
Brand your third-party delivery website. Some delivery services allow you to build a branded delivery website or feature your logo on the menu page. If possible, take advantage of this so diners can see your brand each time an order is placed.
Use branded packaging. While delivery services provide packaging, stock branded packages and containers so your restaurant brand is top-of-mind with diners. Also add branded stickers or stamps to each delivery order.
Include promotional materials. Send your brand home with printed menus, business cards, or promotional items. Include more than one in each bag so diners can refer others.