Restaurant customers are constantly on the go — and they typically use their mobile devices when looking for a good meal. In fact, the use of mobile searches has outnumbered searches made on desktop computers in the U.S. since 2015. And the food and beverage industry remains the biggest target — with 77% of online searches initiating from a mobile device.
Search engines like Google now consider the mobile-friendliness of websites as a ranking factor when customers are looking for dining options. With the increasing usage of mobile devices, a mobile-friendly website can help you get more customers through the door and boost your business.
Below are two examples of restaurant websites. One features a traditional desktop layout, while the other features a mobile-friendly design.
Important things to note for a desktop site.
Mobile-friendly websites tend to have a few notable features.
Processing around 5.5 billion searches every day, Google is the leading authority on the best practices necessary to create responsive, mobile-friendly restaurant websites. Here are some of Google’s helpful tools for crafting a mobile-friendly site.
Having a mobile-friendly website is important as you continue to reach new customers and grow your business. Make sure your online presence is not only optimized for mobile but also ready to enable mobile-friendly services like online ordering.
Want to learn more? Check out how Grubhub connects restaurants to hungry diners through convenient mobile ordering.