Every day, hungry people search the Web using key words and phrases – such as “Asian fusion” or “pizza delivery” – to find something to eat. Is your website showing up when they search?
Search engine optimization (SEO) ensures your website is easy for hungry customers to find via Google, Bing or other search engines. Not only can restaurant SEO drive more of the right traffic to your website, but it also helps increase orders and foot traffic in your restaurant.
Here are some simple tips to get you started with restaurant SEO.
Optimize Your Website
People use certain search terms more than others. By identifying those keywords and incorporating them into your website, you can make your website easier for potential customers to find. Put yourself in a potential customer’s shoes and think about what words they might use in a search. Perhaps it’s a certain type of cuisine, specific menu item or a restaurant in a given location. Use keyword research tools, such as Google AdWords, to determine which are the most searched. Once you’ve identified your strongest restaurant SEO keywords, incorporate them across your website, including them in page titles and page descriptions.
Create a Dedicated Menu Page
Posting PDF menus on your website is a no-go. Not only is this inconvenient for customers, making them click through to download, but PDFs don’t display nicely on mobile devices, which hurts your site’s SEO value.
Instead, create a dedicated menu page on your site just to host a text version of your menu. While this makes keeping your menu up-to-date a little more time-consuming, the extra effort is well worth the search value a text menu brings.
Profiles in Other Places
Outside of your website, creating and maintaining profiles on other sites can also have a positive impact on your restaurant website’s SEO. Increase your chances of showing up in location-based search results by optimizing your Google+ Local page. Complete your profile with photos of your restaurant and best dishes, a link to your restaurant’s website and your hours and location.
Also consider creating profiles on sites like MenuPages and TripAdvisor. These directories already have authority with search engines, which can help improve your overall ranking in search results.
More importantly, make sure your NAP (name, address and phone number) are consistent across the Web. This information should be exactly the same everywhere your restaurant is listed.