Customers eat with their eyes, and the photos you use on your menu and marketing materials can make or break a customer’s decision to dine with you.
If this isn’t your first rodeo and you’re looking to take your food photography to the next level, you’re in luck. (If this is your first go at restaurant photography, start with our first post, Why Food Photography Counts, to master the basics.)
Here are a few tips and tricks to take your food photography skills to the next level.
Food is most appealing when it’s full of vibrant color. Photograph foods that feature fresh fruits and vegetables and other ingredients that are bright and colorful. If you do decide to photograph dishes without a great variety of colors, use a colorful garnish – such as radish or parsley – to bring some color to the dish.
Create action with your food photos to make them more life-like. Replicate the experience a customer will have if they purchase that dish. What does that first bite (or few bites) look like? Take a bite out of a sandwich or scatter some crumbs in the foreground to make your food more desirable to your customers.
Also consider showing the food while it’s cooking. This tactic makes even dull-looking dishes seem more appealing.
Even if you serve generous portions, plates piled high with food can look too crowded and busy. Combat this by using a slightly smaller portion than you would serve a customer. With less food, you can use the extra space on the plate to frame the food.
If your dishes are full of vibrant color, use simple white plates to keep attention on the food and create a visually striking look. Likewise, if a dish is pale in color, consider using dark plates to focus attention on specific aspects like the food’s texture.