New to Smart Promotions: Run a loyalty program

How do loyalty programs work in Smart Promotions?

Grubhub is expanding its offerings in Smart Promotions with the introduction of a spend-based loyalty program. This loyalty program is a progress-based promotion where a customer earns toward a reward over multiple orders.

Loyalty programs in Smart Promotions are personalized for your restaurant — based on your customers’ average order frequency and order size. By giving your customers just the right incentive, you can get the best return on your investment.

Why run a loyalty program?

Running a loyalty program is a powerful way to:

  • Encourage customers to reorder
  • Increase order frequency
  • Increase order size
  • Build an ongoing relationship with your customers

Best of all, you don’t pay anything until your customers hit their target and redeem their reward.

When combined with Smart Promotions like Attract new customers, running a loyalty program gives your business a complete marketing strategy—one that balances acquisition and retention.

How do I set up a loyalty program?

Step 1: Setup your Smart Promotions Plan

Setting up a promotion plan or want more information? Refer to this article
Step 2: Adding a loyalty program to your current Smart Promotion plan

Log in to Grubhub for Restaurant and click the Promotions > Manage tab on the left. You should see your current Smart Promotion goals. Scroll to the Loyalty section at the bottom of the page and click “Get Started.”


Step 3: Confirm your enrollment in the loyalty program

On the next page, you will be able to review details about your loyalty program. You will also find information on cancelation.

Please note: if you choose to cancel, there will be a 30-day delay to ensure the best customer experience, so customers that are working towards rewards will not lose progress (see the section “What if I want to cancel my loyalty program?” below).

Step 4: Review the estimated monthly cost of your loyalty rewards

Step 5: Launch your loyalty program!

How do I track my loyalty rewards?

Participating restaurants will receive monthly emails summarizing the performance of your loyalty program. At this time, you will not be able to see the performance of your loyalty program from your Smart Promotions’ dashboard.


What if I want to cancel my loyalty program?

Clicking ‘Stop loyalty program’ puts the program in a “grace period” of 30 days, during which a customer can still earn progress toward the reward. Once this is initiated, customers will be notified that a program they are part of is ending. If a customer earns a reward during the grace period, they have 30 days to redeem that reward from the day it was earned. This grace period is intended to ensure your customers have a good experience with your restaurant.


Other helpful resources:

Get started with your account

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Ready to add a loyalty program to your promotions portfolio?

Set up my loyalty program